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PlayStation 3 owners are finally getting some feedback. The SIXAXIS controller, originally bundled with the PS3, has been upgraded into the DualShock 3, combining the features of the motion-sensitive SIXAXIS controller with the force feedback functions of the PlayStation 2's DualShock 2 controller. The controllers operate wirelessly via Bluetooth techonology, though they can also be wired with a USB-to-USB mini cable, which is also used to charge the device. The DualShock 3 can sense movement on all three-dimensional axes, and has built-in analog control on the control sticks and buttons. Of course, the big deal with the DualShock 3 is the return of the ""rumble"" feature; the controller now vibrates in response to onscreen stimuli, further increasing gameplay immersion. With the addition of force feedback, the DualShock 3 is practically a required upgrade for any hardcore PlayStation 3 owner.

The Sony Group is primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. Not only do we represent a wide range of businesses, but we remain globally unique. Our aim is to fully leverage this uniqueness in aggressively carrying out our convergence strategy so that we can continue to emotionally touch and excite our customers.